Recognised for Leadership in Finance & Technology by the University of East London
We’re proud to announce that our founder and CEO, Mihir Ketan, received the Entrepreneur of the Year 2025 Award from the University of East London, recognising excellence in innovation, financial leadership, and entrepreneurship.
At Nifty Money, this award reaffirms our mission, “Why chase when you can build.”
Thank you to our investors, clients, and team for being part of this journey toward shaping the future of intelligent investing...

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The Problem with Retail Trading Tools
Retail and semi-professional traders operate in highly volatile markets using tools that prioritise execution and charts not decision intelligence.
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Risk is poorly understood
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Performance is measured incorrectly
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Institutional analytics are inaccessible
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Decisions are driven by noise, not data
Nifty Money was founded on the belief that personalized, expert guidance makes all the difference in achieving financial success. With decades of combined experience, Nifty Money bridges the gap between basic retail tools and expensive institutional platforms by delivering:
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Risk-adjusted portfolio analytics
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AI-driven performance interpretation
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Capital efficiency metrics
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Behavioural risk indicators
All through a software platform, not advisory services.
The Nifty Money Solution
Our Journey Began With a Simple Mission
Client-First
We take the time to understand your unique needs to create plans that truly serve your best interests
Integrity
Integrity is the foundation of our business. We are committed to providing honest, transparent
Expertise
We’re dedicated to continuous learning and staying current with the latest industry trends
Long-Term
As your financial needs evolve, we’ll be here to adapt, adjust, and support you at every step.
Explore Our Articles
We guide you through every step, from selecting the right investments to planning
We guide you through every step, from selecting the right Financial advisor
We guide you through every step, from managing your money and savings

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